UPDATE: Bell has confirmed that they are the authors of the teaser ad campaign
Has anyone noticed the billboard and transit shelter ad campaign in the city of Toronto that features the two initials "er" in lower case letters against a white field with small blue geometric shapes. Anyone have any idea what product campaign it is a teaser for?
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Some speculation from Torontoist.com:
http://torontoist.com/2008/08/er.php
It's the newest ad campaign for Bell...
http://www.ideadrunk.com/archives/er-bell
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