Here's an interesting list of the US network TV series that scored the most product placements during the period from January 2008 to June 2008. Not surprisingly, reality series dominate the chart! Product placements mean more ancillary revenue for the show / network on top of their sponsorship ad revenues
Rank Program Network Total # of Times that Brands Appeared in Program
1 AMERICAN IDOL FOX 4,636
2 BIGGEST LOSER NBC 4,364
3 DEAL OR NO DEAL NBC 2,122
4 EXTREME MAKEOVER HOME EDITION ABC 1,776
5 APPRENTICE NBC 1,646
6 HELL'S KITCHEN FOX 1,596
7 BIG BROTHER 9 CBS 1,514
8 ONE TREE HILL CW 1,308
9 AMERICAS NEXT TOP MODEL CW 1,259
10LAST COMIC STANDING NBC 1,206
Source: Nielsen Product Placement
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