The awards:
Thanks to calling the Penn over Rourke race correctly, I was able to successfully predict all major awards, with the exception of the upset in the Best Foreign Film category (where Departures from Japan-- the story of a man in a small town working in a mortuary-- upset the animated Waltz With Bashir from Israel). Slumdog’s smashing victory (8 awards total) was an easy call!
The telecast:
I believe Hugh Jackman aced his first assignment as host (despite the musical numbers “cheese” factor). I liked the set design (with the orchestra up on the main stage instead of down in the pit). And I especially liked having 5 past winners take the stage to introduce one nominee a piece for the 4 top acting awards. Pairing comic actors / writers Tina Fey and Steve Martin to present the screenplay awards was also inspired. I also liked the yearbook concept (highlighting other noteworthy non-nominated films of the year as well)
Ratings:
The Awards show managed to bounce back from record low viewership of just over 32 million last year. Based on the fast national ratings from Nielsen Media Research, The 81st Annual Academy Awards on ABC averaged a hefty 36.3 million viewers with a 12.1 rating among adults 18-49 on Sunday. Comparably, that makes it the most-watched entertainment telecast since the 79th Annual festivities on Feb. 25, 2007, and highest rated among adults 18-49 since Fox’s American Idol on Feb. 12, 2008. Year-to-year, The Oscars built by 4.3 million viewers (36.3 vs. 32.0 million), 13 percent among adults 18-49 (12.1 vs. 10.7) and as high as 22 percent among men 18-34 (8.9 vs. 7.3). ABC is reporting that The 81st Annual Academy Awards reached 67.56 million unique viewers (who watched at least six minutes of the telecast).
Overall ABC’s Oscar night coverage beat the four competing networks combined by 26 percent.
The 81st Annual Academy Awards (ABC)
8:30 p.m.: 21.5/32
9:00 p.m.: 23.1/34
9:30 p.m.: 22.9/33
10:00 p.m.: 23.9/36
10:30 p.m.: 23.0/36
11:00 p.m.: 22.7/37
11:30 p.m.: 23.5/42
Thanks to calling the Penn over Rourke race correctly, I was able to successfully predict all major awards, with the exception of the upset in the Best Foreign Film category (where Departures from Japan-- the story of a man in a small town working in a mortuary-- upset the animated Waltz With Bashir from Israel). Slumdog’s smashing victory (8 awards total) was an easy call!
The telecast:
I believe Hugh Jackman aced his first assignment as host (despite the musical numbers “cheese” factor). I liked the set design (with the orchestra up on the main stage instead of down in the pit). And I especially liked having 5 past winners take the stage to introduce one nominee a piece for the 4 top acting awards. Pairing comic actors / writers Tina Fey and Steve Martin to present the screenplay awards was also inspired. I also liked the yearbook concept (highlighting other noteworthy non-nominated films of the year as well)
Ratings:
The Awards show managed to bounce back from record low viewership of just over 32 million last year. Based on the fast national ratings from Nielsen Media Research, The 81st Annual Academy Awards on ABC averaged a hefty 36.3 million viewers with a 12.1 rating among adults 18-49 on Sunday. Comparably, that makes it the most-watched entertainment telecast since the 79th Annual festivities on Feb. 25, 2007, and highest rated among adults 18-49 since Fox’s American Idol on Feb. 12, 2008. Year-to-year, The Oscars built by 4.3 million viewers (36.3 vs. 32.0 million), 13 percent among adults 18-49 (12.1 vs. 10.7) and as high as 22 percent among men 18-34 (8.9 vs. 7.3). ABC is reporting that The 81st Annual Academy Awards reached 67.56 million unique viewers (who watched at least six minutes of the telecast).
Overall ABC’s Oscar night coverage beat the four competing networks combined by 26 percent.
The 81st Annual Academy Awards (ABC)
8:30 p.m.: 21.5/32
9:00 p.m.: 23.1/34
9:30 p.m.: 22.9/33
10:00 p.m.: 23.9/36
10:30 p.m.: 23.0/36
11:00 p.m.: 22.7/37
11:30 p.m.: 23.5/42
In the pre game show earlier in the evening, ABC’s Barbara Walters Special attracted 11.6 million viewers and a 3.2 among adults 18-49 from 7-8 p.m., followed by Oscar’s Red Carpet 2009 pre-show at 24.3 million viewers and a 7.2 in the 18-49 key demo at 8 p.m. Comparatively, that was an increase of 2.8 million viewers and 13 percent among adults 18-49 for the Red Carpet special from one year earlier.
Here's how the Oscars telecast's 36.3 million viewers compares to the ratings attracted by other awards shows this season
"Grammy Awards" 19.0 million
"Golden Globe Awards" 14.9 million
"Emmy Awards" 12.3 million
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