Free cab rides in Toronto!

A taxi promoting Newfoundland & Labrador Tourism, will be available on Toronto streets for the next three weeks, offering free cab rides. The cab comes equipped with a wide screen monitor showing video clips of scenery from the province and will dispense bottled water from NL sources. This marketing ploy is part of a campaign entitled"Get Carried Away". The cab driver is native Newfoundlander Melanie Mooney, who will talk up her native province to riders. To head off any environmental concerns, the cab will be green friendly, running on natural gas and carbon offsets will be purchased.